Elf Yourself allows visitors to upload images of themselves or their friends, see them as dancing elves, and includes options to save or share the video. According to ClickZ, visiting the Elf Yourself site 'has become an annual tradition that people look forward to'. While not selling any one specific product, the two were created to raise consumer awareness of the sponsoring firm. It became a meme after YouTuber JonTron made a video reviewing the infomercial.

Apply directly to the forehead', stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose. The ads were successively parodied on sites such as YouTube and rapper Lil Jon even made fun of it. #HOT RETRO GAY PORN STARS TUMBLR SERIES#.